RichPoverty® was established in July 2022 with the mission to motivate people to be relentless in the pursuit of their goals and dreams. We encourage people to know that they can be successful regardless of who they are, what they have been through, and where they are from. Hailing from the 9th Ward of New Orleans, LA, we noticed how many people never truly pursue success because of their lack the resources, access to information, and access to a positive environment or people. Unfortunately in a great amount of situations, this results in people residing in stagnancy or going down negative paths to become successful, which often results in their path to success becoming longer. Our goal is to motivate anyone, especially people from urban environments to know that as long as you keep pursuing your goals, doing the work that comes with your path, as well as doing research, to know that your success is guaranteed!